The following is a list of terms that you should consider using in your analysis:

Ethos

Pathos

Logos

Thesis

Concession (to the other side of the argument)

Fallacy (fallacious)

Non sequitur

Ad hominem

Appeal to tradition

Bandwagon

Begging the question

Equivocation

False analogy

False authority

False cause

False dilemma

Guilt by association

Hasty generalization

Oversimplification

Red herring

Slippery slope

Straw man—making up a caricature of the other side in order to attack it

Cogent

Fallacious

Specific proof (evidence)

Tone

Serious

Angry

Satirical

Sarcastic

Nostalgic

Humorous

Formal

Informal

“Loaded” language—terms like fascist, pinko, Bible-thumping, extremist, etc.